SmartServe - The Event Lead Capture & Survey Tool
The digital ordering platform that captures visitors’ data
SmartServe is the event lead capture tool that starts with a free coffee. It enhances your visitors’ experience and provides your team with a way to ask questions and gather GDPR-compliant data.
It happens in 3 easy steps:
1) The visitor inputs their order and data via tablet
2) The coffee order is automatically sent to the barista
3) A branded display screen announces when the drink is ready
Focus your time on high-value prospects
SmartServe provides a polite way to reduce the number of people coming for a free coffee who may have no relevance to you. It allows you to gather data and opinions from visitors within your target market – even those who may not have time for a proper chat.
Choose from the full range of functionality options and design your own branded interface:
Capture data
| Gather the exact data you need | |
| Incentivise the sharing of data | |
| Create a customised alternative to badge scanners |
Generate leads
| Build a list of opted-in leads | |
| Ask questions to understand your prospects | |
| Qualify prospects interested in your products or services |
Survey visitors
| Collect quantifiable data from your audience | |
| Get to know your customers better | |
| Produce research and thought leadership |
The future of event hospitality
Learn about your audience with every interaction
SmartServe is a way of tapping into experiential marketing at your event to learn about your customers and prospects. Your visitors receive the coffee of their choice and, in return, you gather insights and actionable data.
Measuring the reach of your brand
The ability to keep a record of your visitors and ask them specific questions at the point of order is what sets SmartServe apart from other tools. The service enables you to build a picture of your target audience, their needs and how they relate to your brand.
Improving on-stand experience
When visitors are new to you:
| Share messages on screen | |
| Showcase your branding | |
| Capture lots of data fast |
When you already know your guests:
| Serve people quickly | |
| Order remotely to meeting rooms | |
| Provide a VIP service |