The Barista’s guide to event branding

A well-branded presence can go far at a bustling event like an exhibition, where standing out from the crowd is crucial. With a decade of experience behind us, we’re here to help you make a lasting impression. This guide will walk you through the process of creating a branded coffee experience at your next event that will both captivate your audience and boost your brand visibility.

Why brand your coffee stand?

Before we focus on the ‘how’, let’s take a quick look at the ‘why’. A branded coffee stand offers numerous great benefits.

• Increased brand visibility
• Boosted guest engagement
• A memorable experience
• Opportunities for social media exposure
• Potential for lead generation

Let’s explore how you can take advantage of these benefits when you work with The Barista.

Branding options with The Barista

We offer a variety of branding options to help make your coffee stand an extension of your brand. Here’s a look at what’s available:

Branded cups

Our recycled branded coffee cups for events are perfect for spreading your brand message, making every sip a brand interaction. Plus, guests will often carry their coffee cups around the event, further increasing your visibility and effectively catching the eyes of other attendees.

It’s a simple process – send us your logo and brief, allowing for three weeks’ lead time from artwork approval, and we’ll take care of the rest. You can brand your cup however you like. You can’t go wrong with a bold, eye-catching logo, but you could also consider including a call-to-action, social media handles, or even a QR code on your cups to drive engagement beyond just the event.

Branded bar units

Want to make an even bigger statement? Why not do it with your coffee bar? We can professionally print your logo or design on the bar unit, making your stand an attention-grabbing focal point at your event.

Just provide us with your design and we’ll create a mock-up for your approval before production. A branded bar unit is the perfect place to communicate key messages or showcase product images.

Cappuccino stencils

Want your brand to be on everyone’s lips – literally? We can create custom stencils to top each cappuccino with your brand logo. All we need to create a cappuccino stencil is a line drawing of your logo. We’ll then show you a sample before the event to make sure you’re happy.

A cappuccino stencil looks impressive, making for great photo opportunities. Encourage attendees to share their branded cappuccinos on social media with your event hashtag to extend your reach even further.

Branded juice bottles

Add a splash of refreshing branding to your next event with branded juice bottles – a fresh twist on the event giveaway. These premium juices are hand-made in small batches for the very best quality and served in sleek glass bottles or recycled PET, all with your brand on the label.

Just let us know your preferences for flavour, bottle types, labels and quantity, and we’ll handle the rest through our sister brand, Brand Juice. Juices are delivered to your office or your event ready to impress your guests.

Branded clothing

Our baristas can wear your brand, transforming them into walking ambassadors. We offer bib aprons and t-shirts that can be customised with your unique logo and colours. Branded clothing is great for helping your team stand out in a crowded event venue, making it easier for attendees to spot your stand.  

Simply send us your logo and preferred colours and we’ll provide design options for your approval, ensuring the perfect look for your event.

Branded cupcakes

Add a sweet touch to your event offerings with logo-topped cupcakes. These indulgent treats not only satisfy every guest’s sweet tooth but also offer an edible branding opportunity – with an appealing Instagram-worthy look to help boost social media engagement.

It couldn’t be easier – we simply print your logo onto edible disks that sit atop our delicious cupcakes. You can choose from a range of flavours to complement your brand colours or event theme.

Planning your event with The Barista

Now that you’re familiar with the branding options on offer, let’s walk through the process of planning your event with us.

Initial consultation: We’ll discuss your requirements, event details, expected footfall and branded goals.

Choose your services: Decide on our classic barista service, a smoothie or juice station, any additional extras or a combination.

Select your branding options: Based on your unique goals and budget, choose the elements you want to stand out with branding.

Design and production: Once the designs are finalised, we’ll get your approval before producing your branded items, allowing for plenty of time before your event.

Event day: Our friendly, professional baristas arrive with all equipment and branded items, ready to set up and get serving.

Making the most of your branded event stand

To maximise the impact of your branded stand, consider these simple tips:

• Train your team: Brief your staff about the coffee offering and how it ties into your overall brand strategy.
• Create a social media strategy: Develop a hashtag and encourage attendees to share photos of their branded coffee experience.
• Lead generation: Consider using branded items as part of a data capture strategy, e.g., “Share your email for a free branded cupcake.”
• Measure success: Track metrics like the number of drinks served, social media mentions and leads generated to gauge the effectiveness of your branded stand.

Want to make your mark at your next event?

A branded coffee stand goes beyond just offering refreshments. It can become a powerful marketing tool that engages your guests, boosts your brand visibility and creates a memorable experience. By carefully selecting your branding options and integrating them into your overall event strategy, you can create a standout presence that attendees will remember even after the event ends.

Ready to start planning your branded coffee experience? We’ll help you stand out with premium coffee services and eye-catching branded elements to captivate your guests. Get in touch today to get the ball rolling!